Marketing Operations Manager

Job Description

Welcome to Riddle & Finns, 20 years of serving Brighton. Our brand is everything to us, it’s what we stand for, who we are. It stands for something more than just food, it’s experiences, atmosphere, the service and the feel of an independent Brighton restaurant. We’re looking for a creative, energetic and ambitious Marketing Operations Manager. This is a hands on role where you’ll have the opportunity to help shape how our we are seen, talked about and experienced by our guests. From creating TikTok's and Instagram Reels to promoting events, launching campaigns and finding new ways to bring customers through the door, you’ll be involved in the exciting stuff, not just sitting behind a desk. If you’re someone who is always thinking “we could make this look amazing on Instagram”, enjoys creating content and wants to build real marketing experience within a busy hospitality business, we’d love to hear from you.

MARKETING & PROMOTIONS 

You’ll help turn ideas into campaigns that get people through the door. 

▪ Help plan and deliver marketing campaigns and promotions. 

▪ Promote seasonal menus, special offers, events and private dining. 

▪ Develop campaigns to increase bookings during quieter periods. 

▪ Assist with email marketing and customer communications. 

▪ Research local marketing opportunities and partnerships. 

▪ Help develop relationships with tourism organisations, local businesses and community groups. 

▪ Come up with new ideas to increase awareness, bookings and customer loyalty

WHAT YOU’LL BE DOING 

Social Media & Content Social media will be a part of your role. 

▪ Manage our Instagram, Facebook and TikTok channels. 

▪ Create , plan engaging Reels, TikToks, Stories, posts and other content. 

▪ Get behind the scenes and showcase our food, drinks, team, restaurant and events. 

▪ Organise photography and video shoots. 

▪ Keep our content fresh, relevant and consistent. 

▪ Build and manage a 12 month content calendar. 

▪ Keep up with the latest social trends and work out which ones could work for our brand. 

▪ Respond to comments, messages and customer enquiries. We’re looking for someone who isn’t afraid to pick up a phone, get creative and try something new.

Website & Digital 

Help make sure our online presence looks as good as the experience in the restaurant. 

▪ Keep the website up to date with menus, events, photographs and promotions. 

▪ Make sure information across online platforms is accurate and consistent. 

▪ Monitor and respond to online reviews alongside the management team. 

▪ Help improve our visibility through local search and digital marketing. 

▪ Manage and develop our Google Business Profile and other relevant platforms.

Events, PR & Influencers 

You’ll also get involved in the fun stuff. 

▪ Help promote and organise restaurant events. 

▪ Create content around events and key moments. 

▪ Work with photographers, videographers and content creators. 

▪ Build relationships with local influencers and relevant media. 

▪ Identify opportunities for local press coverage. 

▪ Find creative ways to get people talking about the restaurant.

Brand & Creative Projects 

We want you to have ideas and we want you to help bring them to life. 

▪ Help develop promotional materials, posters and digital content. 

▪ Maintain our library of photography, video and marketing assets. 

▪ Ensure everything we produce feels consistent with our brand. 

▪ Help track social media engagement, website traffic, enquiries, bookings and our Pearl Club CRM. 

▪ Work with the management team on new marketing projects and ideas.

Job Requirements

You don’t necessarily need years of marketing experience. We’re much more interested in your creativity, attitude, organisation and potential. This is a role for someone who can come up with great ideas and then turn those ideas into a clear plan and make sure they actually happen. You’ll be managing multiple campaigns, social media activity, events, promotions and content at the same time, so excellent organisation and planning skills are essential. We’re looking for someone who is: 

▪ Highly organised - you’re comfortable managing several projects at once and keeping track of deadlines, campaigns and priorities. 

▪ A strong planner - you can think ahead and build a structured marketing plan rather than simply reacting to what needs doing today. 

▪ Creative - you’re constantly coming up with new ideas and different ways to engage customers. 

▪ Social media savvy - you understand what makes people stop scrolling. 

▪ Commercial - you understand that likes are great, but bookings and revenue are the goal. 

▪ Proactive - you don’t always need to be told what to do, you spot opportunities, plan how to use them and make them happen. 

▪ Reliable and methodical - you follow through on projects and make sure important details don’t get missed. 

▪ A great communicator - you can clearly communicate plans, deadlines and ideas to the wider team.

Confident - you’re happy getting involved, talking to people and trying new things. 

▪ Passionate about food and hospitality - you understand what makes a great restaurant experience. 

▪ A team player - you’re happy working with everyone from the kitchen and front of house teams to senior management.

PLANNING IS A BIG PART OF THIS ROLE 

We’re looking for someone who can think months ahead. You’ll be responsible for helping build and manage a 12 month marketing calendar, planning activity around seasonal menus, key dates, events, promotions and quieter trading periods. You’ll need to be able to look at the year ahead, identify opportunities, decide what needs to happen and create a plan that ensures everything is ready on time. That means being comfortable with things like: 

▪ Building and managing a marketing calendar. 

▪ Planning campaigns several weeks or months in advance. 

▪ Working backwards from key dates and deadlines. 

▪ Coordinating content, photography, promotions and events. 

▪ Managing multiple projects simultaneously. 

▪ Scheduling social media and marketing activity. 

▪ Keeping track of what has been completed and what still needs doing. 

▪ Communicating plans and deadlines with the wider team. We’re looking for someone who can combine creativity with structure. You might have brilliant ideas but the real skill is being able to organise, plan and execute them.

EXPERIENCE THAT WOULD BE GREAT 

You don’t need everything on this list, but experience with any of the following would be a bonus: 

▪ Social media management 

▪ TikTok / Instagram Reels 

▪ Content creation 

▪ Photography or videography 

▪ Restaurant, hospitality, leisure or lifestyle marketing 

▪ Email marketing 

▪ Website management 

▪ Events or PR 

▪ Canva, Adobe or similar 

▪ Google Business Profile 

▪ Meta Business Suite / Meta advertising 

▪ Paid social media 

▪ CRM or customer loyalty programmes Don’t tick every box? Don’t worry. If you’ve got the creativity, enthusiasm and willingness to learn, we’d still like to hear from you.

WHAT WE OFFER 

This isn’t just a role where you’ll be asked to schedule a few Facebook posts. You’ll have the opportunity to make a real impact on the growth of the restaurant and develop your marketing career at the same time. You’ll get: 

▪ A genuinely hands-on marketing role. 

▪ The opportunity to develop and influence our restaurant’s brand. 

▪ Plenty of freedom to bring your own ideas to the table. 

▪ Experience across social media, digital marketing, events, PR, content and CRM. RIDDLE & FINNS · MARKETING OPERATIONS MANAGER · 5 

▪ The opportunity to work closely with senior management. 

▪ Support and training to help you develop your skills. 

▪ Opportunities for career progression. 

▪ Staff discounts and benefits. 

▪ Access to life coach/mentoring scheme 

▪ Company pension 

▪ 28 days holiday each year

Job Location

12b Meeting House Lane
Brighton bn11hb