TASTE is a food and drink PR and marketing agency that intersects popular culture with industry expertise to "create appetite" for brands. They celebrate food as a vital tool for connectivity, transforming products into lifestyle staples and household names. Countertalk partners with TASTE because of their deep-rooted passion for the hospitality community and their unmatched ability to tell stories that resonate.

Electric Mayonnaise is a hospitality-focused learning and development partner dedicated to building capable, confident leaders and making hospitality careers genuinely rewarding. Founded in 2017 by industry veterans, they deliver practical, real-world training that blends commercial expertise—like P&L management, menu engineering, and labour control—with essential people management skills. Through targeted apprenticeships, leadership development, and consultancy, Electric Mayonnaise equips teams to make an immediate commercial impact while building stronger, more sustainable businesses.