Resources #VATsTheProblem: A messaging guide for you and your teams

4 Jul 2026

"So is my bill going to go down by 10%? No? You're just pocketing the extra cash then?!" On the 1st of July, #VATsTheProblem stopped being an industry conversation and became a public one. What that means in practice is that your teams are likely to be the ones facing the questions, and if the campaign is to have any real success, it matters enormously that we all know what what we're talking about, and how to talk about it.