General Manager

Job Description

About Roll Boys

We make cinnamon rolls. Really good ones.

But more than that, we're building something. A brand that turns a simple thing into a moment worth having. We currently run a Residency with a Production Kitchen, and we're looking to grow, and we need the person who's going to run the ground operation while we do it.

This isn't a role for someone who wants to maintain. It's for someone who wants to build.

Who You Are

We're looking for someone who is equal parts hospitality-first operator and team builder.

As a hospitality-first operator, you hold yourself to a higher standard than anyone would ask of you, and coach the team in the same way. You obsess over the details, thrive in a fast-paced environment, are passionate about what we make, and above all, care about delivering a genuine moment for every customer who walks through the door.

As a team builder, you love getting the best out of people, hiring well, setting a culture, and raising the bar from there. You get energy from developing a team around you and take real pride in watching people grow. Roll Boys is still very much being built, and we want someone who's excited to help shape it.

You'll report directly to the founder. Early on, working closely together. Over time, the operation becomes yours to run.

What You'll Own

The Operation
Run the Residency and Production Kitchen every single day. Own everything in between. Help build the systems that make us consistent, then hold the team to them. Be the first point of contact when something goes wrong and be the person who finds the solution.

The Product
Own quality from the first batch of dough to the last roll served. Nothing leaves the kitchen or hits the pass that isn't to our standards. You have full authority to pull product, and the responsibility to use it. Enforce the standard set by the founder on every shift, whoever's in.

The People
Hire well. Onboard properly. Train thoroughly. Brief the team every shift, coach them when they're off, and recognise them when they're not. Surface morale issues early, never let tension sit until it affects service. Track every team member and be their support system.

The Sites
Stock, supplies, equipment, and the flow between Residency and Production Kitchen, you own the infrastructure that keeps everything running. Maintain food safety and HACCP logs. Own H&S compliance. Nothing falls through the gap on your watch.

The Numbers
Regular operational reporting to the founder, production output, waste, stock, and anything that's drifting. Place routine orders within budget and coach the team on what moves the dial commercially.

In the Founder's Corner
When George isn't there, you are. You hold the standard, make the calls within your authority, and keep the team steady. No surprises, ever.

Who We're Looking For

• 2+ years managing a team in a fast-paced food, bakery, or hospitality environment
• Someone who builds systems, not workarounds
• A people manager who coaches first and escalates when it's earned
• Grounded knowledge of food safety and what EHO-ready actually means
• Calm when two things go wrong at the same time, because they will
• Genuinely excited by the brand, the product, the opportunity and what we're building

Multi-site experience and bakery or production kitchen exposure are a big plus.

What We Offer

• Competitive salary
• A direct line to the founder and real influence over how the business grows
• The chance to build something from the inside and have your fingerprints on it

Job Requirements

• 2+ years managing a team in a fast-paced food, bakery, or hospitality environment
• Someone who builds systems, not workarounds
• A people manager who coaches first and escalates when it's earned
• Grounded knowledge of food safety and what EHO-ready actually means
• Calm when two things go wrong at the same time, because they will
• Genuinely excited by the brand, the product, the opportunity and what we're building
• Multi-site experience and bakery or production kitchen exposure are a big plus.

Job Location

Unit 70 Containerville
40 The Oval,
London E2 9DT