About Project 44
Project 44 is a neighbourhood café in the heart of Shoreditch, built around a simple idea: hospitality should feel personal.
Born in East London and made for the people who live and work here, we serve exceptional coffee, simple food and drinks using brilliant local suppliers, delivered by a team of career hospitality people who genuinely care about the experience.
Whether you come in every morning or you’re visiting London for the weekend, you’re welcomed like a regular — because Project 44 isn’t about trends or gimmicks, it’s about creating the kind of neighbourhood place people want to come back to again and again.
Workplace Culture
At Project 44, hospitality is a career, not a stopgap. We hire people who care about the craft, take pride in the details and understand that great service comes from energy, generosity and consistency.
We work hard, move fast and look after each other, with everyone expected to take ownership of the room and contribute to the atmosphere we create every day.
There are no passengers and very little ego — just a tight team of hospitality people who want to get better, make customers feel genuinely welcome and build something in East London that we can all be proud of.
