£30,000 - £45,000 yearly
  • Natoora
  • 5 Elgin Crescent, London W11 2JA, UK
  • Oct 31, 2019
Full-time Front of House: General Manager Office: Operations

About us

Natoora is committed to revolutionising the food system. Delivering radically seasonal produce to over 1000 restaurants in London, New York and Paris, we count among our customers some of the world’s most forward-thinking chefs and some of the world’s top restaurants.

We also engage directly with home cooks in our Natoora stores, concessions and online via Ocado. We are actively seeking to change the way people understand fresh produce by putting flavour and biodiversity back onto the shelves.

Be part of a more meaningful and responsible food system that preserves seed varieties, growing techniques & traditions that are threatened by modern industrial farming and supermarket culture.

Role description

With four stores and concessions already operating at the end of 2018, this is an opportunity to shape the way that Natoora now expands on the high street. With retail expansion a key focus over the next 5 years both in the UK and eventually abroad, you will initially be responsible for running the fifth store and first Natoora Counter- a café concept - which opened in June 2019. With a mix of retail and counter service plus seating, this new concept for Natoora presents a fantastic opportunity to apply your experience in hospitality to define the model for future store openings. Providing excellent brand visibility and a platform to communicate our core messages, they are the spaces which must capture the spirit and ethos of Natoora, as well as showcase the produce which is the life-work of so many of our growers.

You will be at the forefront of a concept that will change the food system by bringing fully traceable ingredients to the high street. We believe that change will be driven by consumers demanding better flavour and transparent sourcing of the food they eat.


You will have fantastic organisational skills and a strong background in delivering consistently great customer experience, as well as the ability to inspire and motivate teams to do the same. The role will progress to overseeing further roll outs of the Natoora Counter over larger store footprints. You will be responsible for recruiting, training the teams and creating the culture in the current Natoora Counter and then each further opening. Reviewing all the current training materials and processes you will be involved in the evolution of our training as we expand as well as ensuring that all Natoora Counter employees have a training path with clear goals.

Ideal candidate

With a minimum of 2 years of hospitality and kitchen team management behind you and proven experience in delivering customer service training programs, this is a fantastic opportunity to be an integral part of the team at the start of the Natoora Counter expansion.

Desired experience/skills

Several years experience managing large or multiple food retail locations.

A genuine love of ingredient led great-tasting food.

Pride in delivering exceptional customer service.

Enjoy the challenge of meeting targets.

Proven ability to build strong teams and culture

Know how to put in the place the platforms for recruiting and training – and retaining - great new staff.

High energy and able to solve problems independently

Enjoy the pace and demands of new openings with a desire to see things through to completion

Demanding with high attention to detail and able to nurture teams to deliver the same high standards

Perks, incentives or benefits offered

Discount on all Natoora products through our stores and app

A competitive salary and the opportunity to progress your career in one of the most exciting food brands.

Preferred starting date

Nov 17, 2019